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Healthy eating campaign

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Seven Seas nutrition brand, produced by Merck Consumer Health, a leading science and technology company in healthcare, has launched an awareness campaign to fight malnutrition in Kenya.

This campaign follows Merck Consumer Health’s and it’s Seven Seas brand’s earlier support of initiatives that enable access to healthcare in Kenya, for example the partnership with Beyond Zero, the national initiative by Kenya’s First Lady Margaret Kenyatta to increase access to healthcare services. “As a health company, we believe we can play a role in reducing malnutrition by raising awareness about this issue, encouraging people in Kenya to proactively consider their health,” said Thomas Onyango, General Manager Merck Consumer Healthcare, Central Africa.

Malnutrition is a significant issue in Kenya today. Every year, nearly 100,000 children die before their fifth birthday, and 50% of these deaths are linked to malnutrition. Today 2.8 million children in Kenya under the age of five are stunted. The problem of malnutrition and stunting is often not the result of lack of food, but rather lack of the right food, nutritious and balanced meals.

In  light  of  this  challenge,  Seven Seas  has  launched  an  awareness  campaign  called  “Together for a #StrongerGeneration”, which seeks to break the downward cycle of malnourished, weaker generations.

The campaign aims to create engagement among the population, in the development space, through influential opinion makers and national media and directly through countrywide roadshows and social media. The aim is to promote healthy lifestyles and nutrition habits and ultimately help reduce malnutrition among the population.

This awareness campaign comes after a series of other activities promoted by Merck Consumer Health, including an active partnership with the First Lady’s Beyond Zero campaign. It also provides financial support to upgrade mother and child hospitals around the country, and other health initiatives.

[crp]

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BT Reporter
BT Reporterhttp://www.businesstoday.co.ke
editor [at] businesstoday.co.ke
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